Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from serenitywigsandtoppers.myshopify.com (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at Melissaaemkey@gmail.com or by mail using the details provided below:

Serenitywigsandtoppers
412 Fairington ln, Canton GA 30115, United States
Meet Melissa
Hi there, my name is Melissa Emkey and I have had thin hair all my life. I noticed it getting really thin about 5 years ago in 2014, but we had just moved and I started thinking it was just the stress of moving. I tried extensions for a while, but they were really a pain and took a long time to style and blend with my bio hair. Well, it continued and by the Summer of 2018 it was really bad. No balding, just overall thinning. The Doctor tested my thyroid with several different tests, but all came back normal, yeah right, I still don't believe them, ha. Ok, I guess it's just genetics, getting older (just turned 40) and who knows what else.
 
 I could kind of disguise my hair loss by keeping my hair up in a small clip or a baby bun, but really always desired to have nice hair. Ok, I'd take just decent hair that I could wear down. My husband knew it bothered me, so he suggested trying a wig. I went to a wig shop and tried on a few synthetics (it was all they had) and boy, it was way too much hair for me, it looked down right silly. Looking back, I'm sure some of it was me just not used to that much hair compared to my thin hair. 
Well, that trip to the wig shop got me looking into alternatives to wigs.  I still had some hair and really didn't need a full wig, but couldn't pull off extensions anymore with the thinning, so in researching options, I found toppers.  Wow, I was amazed at this whole new (to me) world. I ordered a human hair topper and it took a few days to get use to it, but wow! I was in love!  I really almost cried when I saw how good "my" hair looked.  I can say without a doubt that it was life changing for me that day, it really was amazing.  So within a month or so, my company Serenity Wigs and toppers was born. I’m not 100% why the name Serenity, it just kind of came to me, but I did feel such an amazing peace and calm with my new found hair, so I think it’s fitting. Because of the amazing transformation the topper offered me, I wanted to offer that same hope and excitement to other women suffering from hair loss. I hope that God can use my hair loss story to help other women going through the same thing.